Which businesses should invest in AI visibility?
Start with the buying decision, check the evidence, and set a budget for a pilot you can judge.
Blog
Research and practical guides for making your brand easier to find, understand, and cite in AI answers.
Build an AI search content plan from customer questions
Turn a recurring customer question into a useful page, with a worked brief and an evidence owner.
How to measure AI visibility without misleading yourself
Counting rules for mentions, citations and outcomes, with a calculator to check your denominators.
Peptide marketing: build AI visibility on evidence
A US-focused guide to product status, claim review, useful content and the cost of a visibility pilot.
Which petcare brands appear in AI answers?
What 150 answers across three AI platforms tell us about petcare brands, category differences and the limits of a single snapshot.
What is GEO? A working definition for marketing teams
What generative engine optimization means, how it relates to SEO, and what a useful first task looks like.