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AI visibility

AI visibility is how present your brand is inside the answers AI assistants give. The dashboard measures that presence with Share of Voice, mention rate, citation rate, sentiment, AI engine rollups, and trends.

What "AI visibility" means

When someone asks ChatGPT or Perplexity a question in your category, the assistant writes one answer and usually names a handful of brands. AI visibility is the answer to a simple question: across the prompts your customers actually ask, how often, and how prominently, does your brand show up?

It is not the same as a search ranking. There is no list of ten links to climb. You are either part of the generated answer or you are not, and being mentioned first reads very differently from being mentioned last. Visibility captures both presence and placement.

The metrics that measure visibility

AppearIn AI keeps the core visibility signals separate so you can see what actually moved:

Share of Voiceyou vs competitors

Your average share within non-branded answers, compared with the direct brands found in each weekly run. This is the headline competitive visibility metric.

Mention Ratewere you named?

The share of answers that mention your brand. Use it to find coverage gaps where you are absent entirely.

Citation Ratewas your site linked?

The share of answers that cite one of your pages as a source. You can be mentioned without being cited, or cited without being named.

Sentimenthow were you framed?

Whether answers describe your brand positively, neutrally, or negatively when you are mentioned.

Headline metrics use successful answers from completed runs in the selected period. Share of Voice first normalizes each eligible answer, then gives each completed week equal weight. The run chart shows the weekly readings behind the headline.

Read visibility as a comparison

A metric is most useful against a baseline: your previous runs, the brands found in the current answers, and each engine separately. "31% Share of Voice on ChatGPT, up from 18%, but still behind Beta" is more actionable than a single blended number.

Reading a change in your visibility

When the number moves, it's usually one of these:

  • You gained or lost coverage. You started (or stopped) appearing for a group of prompts, often the clearest, most durable kind of change.
  • Your placement shifted. You're still mentioned, but earlier or later in answers than before.
  • A competitor changed. Visibility is competitive; a rival publishing strong new content can push you down even if your own presence is unchanged.
  • Normal run-to-run variation. AI answers aren't identical every time. Small wobbles are expected, look at the trend line, not a single day.

To separate signal from noise, see how we collect data, which explains how often prompts run and how monthly metrics relate to the individual run charts.

Visibility tells you how present you are. To understand how you compare to rivals, read Share of Voice. To understand what the AI engines said and cited, read mentions, citations & sources.