Create a project
A project is one brand you track. Creating one takes about two minutes: paste your website, confirm the brand profile AppearIn AI builds, and you have a workspace ready for buyer questions. An accurate profile is what makes every later number trustworthy, so it is worth a careful look.
Before you start
You need a brand or company website URL. Your account can currently own one brand workspace. Brands shared with you appear alongside it without using your creation slot.Create the project
Add your brand from its URL
From the dashboard, choose Add your brand and paste your website (for example acme.com). AppearIn AI reads the site to learn what you sell, how your brand name is written, and which buyers you serve.
Review the brand profile
The brand profile is the set of facts AppearIn AI checks answers against. Confirm the brand name and add common variations, for example Acme, Acme Inc, and AcmeHQ. These variations are how we know an answer is really about you, and they directly affect mention detection and hallucination flags.
Choose your first prompt set
Add a few questions a customer would ask an assistant, or accept the prompts AppearIn AI suggests from your profile. Five to ten is enough to start. This selection locks when you finish setup. See build a prompt set for how to choose them well.
Run it
Finish onboarding. AppearIn AI seeds a prompt run on the AI engines included in your plan, then shows your Share of Voice, mention rate, citation rate, and saved answers as results arrive. Free uses ChatGPT. Plus uses ChatGPT and Google AI Overviews, rerunning both weekly. Pro uses ChatGPT, Gemini, Perplexity, Google AI Mode, and Google AI Overviews and reruns weekly.
What good looks like
A well-set-up project has:
- The brand name plus every variation customers and AI engines actually use.
- Five to ten prompts that reflect how customers ask, not how you describe yourself.
- On Plus or Pro, weekly runs that turn a snapshot into a trend.
Common mistakes
Tracking only your exact brand name. AI engines paraphrase and abbreviate. Miss the variations and you'll undercount your own mentions.
Describing yourself instead of asking like a customer. Prompts should sound like real questions ("best X for Y"), not your tagline.