FAQ
Short answers to the questions people ask most often. For the longer version of any of these, follow the link into Core concepts.
How often are my prompts run?
Prompts re-run automatically on a recurring schedule, with the next date shown as “Next refresh” on your dashboard. Each run is a dated snapshot. Your headline metrics report the most recent run, while the trend charts plot every run so you can see the change. See how we collect data.
Why did my visibility change when I didn't do anything?
Three common reasons: a competitor changed what they publish (visibility is competitive), the engines updated their answers, or normal run-to-run variation. Look at whether the change held across several runs and multiple engines before treating it as real. See reading a change in your visibility.
Which AI engines do you cover?
ChatGPT, Gemini, and Perplexity, tracked separately because they often disagree. The roster can grow as new assistants gain real usage. See AI engines we track.
Is Share of Voice the same as ranking #1?
No. Share of Voice is your share of brand mentions on non-branded prompts, compared with tracked competitors. It is not a position. You can have high SOV and still usually be mentioned later in the answer, so read it alongside the saved transcripts. See Share of Voice.
What's the difference between a mention and a citation?
A mention is your brand name appearing in the answer text. A citation is the engine linking to a specific page as a source. You can have one without the other. See mentions, citations & sources.
Can you stop engines from saying wrong things about my brand?
No tool can guarantee that. Hallucination is inherent to how these models work. What AppearIn AI does is flag false claims early, with the exact wording and the sources behind them, so you can correct the underlying information and track whether it recurs. See hallucination flags.
How many prompts should I track?
Enough to reflect how customers actually ask about your category, typically across informational and commercial intents. Start with five to ten per project and expand into the gaps you find. Your coverage is only as broad as your prompt set.
Can I track individual products, not just my brand?
Yes. Product tracking lets you monitor visibility for specific products or SKUs. See set up product tracking.
What are GEO and AEO?
GEO (Generative Engine Optimization) is about getting cited in AI answers; AEO is about being usable by AI agents. The full primer lives in What is GEO & AEO?
I still have a question.
Email sales@appearin.aiand we'll help.