Share of Voice

Share of Voice is your average share of brand visibility inside non-branded AI answers. AppearIn AI discovers the direct competitors in each completed weekly run, so the metric is not limited by a list you have to maintain.

#What it measures

Mention Rate asks whether you appeared at all. Share of Voice adds competitive context: when an answer names brands a buyer could choose, how much of that answer belongs to you? Within a weekly run, each eligible answer has the same total weight, whether it names one brand or ten.

#How it is calculated

For every successful non-branded answer:

1. Identify the distinct direct brands named in the answer.
2. Count each brand once, even if the answer repeats its name.
3. Split that answer equally among the qualifying brands.

Your share in one answer = 1 ÷ distinct qualifying brands
Weekly Share of Voice    = average of your answer shares
Period Share of Voice    = average of completed weekly scores

Suppose one answer names Acme and Beta, a second names Acme and three direct competitors, and a third names Beta alone. Acme receives 50%, 25%, and 0% for those answers. Its weekly Share of Voice is therefore 25%.

Answers that name no qualifying brand are excluded from Share of Voice, but they still count toward metrics such as Mention Rate. Marketplaces, retailers, publishers, cited sources, ingredients, suppliers, and adjacent products do not enter the calculation. A week with no eligible answers has no Share of Voice score and is omitted from the period average rather than treated as 0%.

#How competitors are chosen

The competitor universe is rebuilt from the direct brands that actually appear in each weekly run. A brand affects that week only when it is named in a qualifying answer. AppearIn AI keeps identity matches behind the scenes so aliases and product names resolve to the same brand, but earlier appearances do not carry into a later week's calculation.

For a longer period, AppearIn AI gives every completed week equal weight. This keeps a week with more engines or more answers from overpowering the rest of the period.

#Read the leaderboard

The leaderboard ranks every direct brand observed in the selected view. Your rank remains visible above the list even when your row is below the current scroll position. Open a prompt to see the saved answers behind any competitor appearance.

#Improve your Share of Voice

• Find where you are absent. Appearing in a missed answer creates a new share.
• See who is named instead. Use the answer evidence to identify the actual buyer alternatives.
• Study the sources. Learn which pages and third-party sites support the brands that appear.
• Read the weekly trend. Act on sustained movement, not one variable answer.