AI engines we track
AppearIn AI runs your prompts across the major AI answer engines and keeps the results separate, because the same question gets a different answer, and names different brands, depending on which assistant or search surface answers it.
The AI engines
| AI engine | From | Why it matters |
|---|---|---|
| ChatGPT | OpenAI | The most-used assistant; its search mode cites live web sources. |
| Gemini | Google's conversational assistant, with its own model and source mix. | |
| Perplexity | Perplexity AI | Answer-first and citation-heavy; strong signal for which sources are trusted. |
| Google AI Mode | Search-native conversational answers that support follow-up questions. | |
| Google AI Overviews | Generated summaries embedded above traditional Google Search results. |
AI engine access depends on your plan
Free runs ChatGPT. Plus runs ChatGPT and Google AI Overviews. Pro runs ChatGPT, Perplexity, Google AI Mode, and Google AI Overviews, with Gemini available as an optional add-on. Free captures one initial snapshot; Plus and Pro rerun weekly.Why AI engines disagree
Each AI engine is a different model, trained on different data, with a different way of pulling in live web results. One may lean on a review site you're absent from; another may favor official documentation. The result is that your Share of Voice can be strong on Perplexity and weak on Gemini at the same time, and an average across AI engines would hide that.
Treat each AI engine as its own channel
Just as you'd track paid and organic separately, track AI engines separately. The AI engine breakdown tells you where to focus: a citation-driven AI engine rewards being a trusted source, while a more training-driven one rewards broad, consistent presence across the web.AI Mode and AI Overviews are separate
Google AI Mode is a conversational search experience. Google AI Overviews are summaries placed on the standard search-results page. AppearIn AI records them as separate channels because Google can show different answers and sources on each surface for the same prompt.The AI engine breakdown
Every metric in AppearIn AI, visibility, Share of Voice, sentiment, citations, is available by AI engine as well as rolled up. The breakdown view lines the AI engines up side by side so you can spot where you over- or under-perform and tailor your response to the AI engine that matters most for your customers.
The exact roster of AI engines can grow over time as new assistants gain meaningful usage. For how often each AI engine is queried and how answers are captured, see how we collect data.